Normalizing data is necessary when you try to combine data with different values in different scales. You will need to find a way to present the result in a commonly understandable scale that is representative for all used values.
Here using US election data that should look familiar for a lot of people and it is also data that is available to download from https://dataverse.harvard.edu/dataset.xhtml?persistentId=doi:10.7910/DVN/K7760H
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QGIS User 0038 - Normalizing data in QGIS | NatokHD