Query Strings and Parameters explained - Marketers Tech Knowledge

What is are Query strings and Parameters? Little bits of information encoded directly to the URL. It is often used by Marketing Tools such as Google Analytics, AdWords, Facebook and more. In this video we are going to learn how to encode our own information into a Query String and make it useful to us marketers OUTLINE: 00:00 - Intro 0:18 - What are Query Strings? 1:42 - Why Query Strings are Important 2:19 - The Parts of a Query String 3:47 - Separating Query Strings in to Key-Value Pairs 6:12 - Using Multiple Values & Symbols in a Query String 6:50 - Use Cases for Marketers 🔗 Links mentioned in the video: UTM Parameters: https://www.youtube.com/watch?v=MNOsldDS_pY&t=21s UTM Tool: https://measureschool.com/utmtool Prefill Form Fields: https://www.youtube.com/watch?v=z20G9NqphYY #QueryStrings #Parameters #Measure 📄Read this Video's Guide: https://measureschool.com/how-to-use-query-strings/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🎓 Measure Masters Membership: https://measureschool.com/measure-masters/?utm_source=video&utm_medium=youtube.com&utm_campaign=description ❓ Take Our GA4 Quiz: https://measureschool.com/google-analytics-4-quiz/?ach=&utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Tag Manager Course: https://measureschool.com/products/free-google-tag-manager-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description FREE Analytics Course: https://measureschool.com/products/free-google-analytics-course/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 🔀 GTM Copy Paste - Our Chrome extension https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀 Hire us: https://measureschool.com/services/?utm_source=video&utm_medium=youtube.com&utm_campaign=description 📚 Recommended Measure Books: https://kit.co/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.co/Measureschool/measureschool-youtube-gear 📡 Our Live Streaming Software: https://restream.io/join/YXLM2 👍 FOLLOW US Facebook: https://www.facebook.com/measureschool Twitter: http://www.twitter.com/measureschool LinkedIn: https://www.linkedin.com/company/measureschool