Quick Start Guide 3: Selecting and Customizing Regions in IMPLAN

Before you can analyze an impact, you need to define where it is happening. This Quick Start Guide walks you through the Regions screen in IMPLAN, showing you how to navigate, select, and customize the geographic areas for your economic analysis. Join the IMPLAN Education Services Team as we explore the map and list views, drill down from states to counties and zip codes, and even combine multiple regions to create a custom study area. Using a Charlotte restaurant example, we demonstrate how to build a combined region of Mecklenburg, Cabarrus, and Union counties to accurately model regional impacts. TIMESTAMPS / CHAPTERS: 0:00 - Introduction to the Regions Screen 0:20 - Navigating the Map View (States & Counties) 1:15 - Using the List View & Drilling Down to Zip Codes 2:05 - Exploring MSAs & Congressional Districts 3:08 - Creating a Combined Region (Multi-Select) 4:33 - Saving and Building a Custom Region 5:18 - Building a New Zip Code Region 5:49 - Accessing Previously Built Regions 6:18 - Managing Selected Regions & Creating a Project WHAT YOU'LL LEARN: -Navigation: How to use the map and list views to find the exact geography you need. -Granularity: How to drill down from the state level to counties, zip codes, MSAs, and Congressional Districts. -Customization: Step-by-step instructions for combining multiple counties or regions into a single custom study area. -Build Process: Understanding when and why IMPLAN needs to "build" a new region model. -Project Setup: How to select your final regions and move forward to the Impacts stage. ABOUT IMPLAN: IMPLAN provides the most trusted economic impact analysis software and insights in the U.S. Our platform allows economists, planners, and analysts to quantify the entire economic impact of any project or policy in minutes. ➡️ Learn more about IMPLAN: https://implan.com/ Request a Demo: https://implan.com/demo-request/ Subscribe for more expert insights: https://www.youtube.com/@implancloud?sub_confirmation=1 #IMPLAN #RegionalAnalysis #EconomicData #GIS #EconomicModeling