S3E10: Trust Your Instinct

🎙️ Trust Your Instinct: Fiona McEntee on See Us Mob In this episode of See Us Mob, Fiona McEntee, co-founder of Nouvie, shares how she and her sister-in-law Faith went from careers in law and digital marketing to launching a de-alcoholized wine brand built on inclusion, community, and trusting your gut. Fiona opens up about making the leap from service-based to product-based business — and all the math, logistics, and learning curves that came with it. If you're an entrepreneur, a wine lover looking for alternatives, or someone building something with a real sense of purpose, this episode is for you. 🔗 Learn more about Nouvie 🌐 Website: drinknouvie.com 📱 Instagram: @drinknouvie 📱 LinkedIn: @drinknouvie Chapters 00:00 Introduction To Fiona McEntee And Nouvie 02:44 De-Alcoholized vs. Non-Alcoholic: What's The Difference? 05:00 Why Nouvie Tastes Like Real Wine 06:19 From Service-Based To Product-Based Business 09:32 Building A Business With Your Sister-In-Law 12:44 The Learning Curve Of CPG 14:29 The Power Of Community 19:22 The Best Part Of Building Nouvie With Faith 23:01 Women & Immigrant-Owned Business 27:28 Advice For Entrepreneurs: Trust Your Instinct 📍 About See Us MOB See Us MOB highlights minority-owned businesses and entrepreneurs who are building, leading, and shaping their communities. Each episode shares the real stories behind entrepreneurship — including the struggles, wins, and lessons learned along the way.