Sankey Diagram in Python Made Easy!

This video will show you exactly how to create amazing Sankey diagrams in python quick and easy! You will learn what a Sankey diagram is, how it is useful to show customer movement and migration over periods of time (most helpful to see this between pre, during and post periods of a campaign), and how to interpret them. We will show and explain all code so that you can make custom Sankey diagrams of any number of periods, custom colors for the links to best show and differentiate them and more. The video steps through the code in a way that anyone (even those relatively new to python) can recreate these amazing and very insightful graphs. If you are looking to break into data science or data analytics there is no equal to the Sankey diagram. The number one thing business executives are looking for and to measure or visualize is customer engagement. How did a campaign or coupon increase customer engagement? What long term effect did it have on the customer's that redeemed said coupon? Nothing shows this better than a great Sankey diagram. This is a graph that should be in every data scientist and analysts portfolio along with the plotly library. This one graph opens doors that you cannot believe. There is a reason for that. The math behind Sankeys is rough - think 3D and 4D inverted chess or worse. This video shows you how to avoid all that and start making amazing sankey diagrams and showing customer engagement and migration or movement today! I hope you found this video both insightful and educational. Please take a moment to subscribe, like and share so you won't miss future great videos like this one! Thanks again and God bless!