Scale Development Part-1 Why a new scale?

Prof Gurjeet Kaur, Prof & Head, Department of Commerce Jammu University, Jammu, explains the concept of Scale Development discussing her paper A Measure of Throughput Orientation: Scale Development and Nomological Validation: Measure of Throughput Orientation published in Decision Sciences. Available to download from https://www.researchgate.net/publication/304454961_A_Measure_of_Throughput_Orientation_Scale_Development_and_Nomological_Validation_Measure_of_Throughput_Orientation