Segmentation

Companies go through the process of segmentation to find the target group. Here, we look at methods for segmenting consumer markets. 0:00 Introduction of the model's purpose 0:31 The segmentation process consists of the following steps 1:42 There are three main categories of segmentation variables 2:15 Category - Sociodemographic variables 4:10 Category - Behavouristic variables 5:30 Category - Psychographic variables 6:17 Divide people into segments with similar requirements 6:48 Evaluation of segments 8:04 Size of sales in the segment and growth rate of the segment 8:37 Accessibility of communication to the customers in the segment 9:14 Size of the segment 10:25 Suitability of the segment 11:08 An example is the Danish company Carlsberg 14:55 Criticism of the model Download the model (PowerPoint) from our website: https://flixabout.com/segmentation You might also benefit from: The rhetorical compass was developed by Anne Katrine Lund and Pernille Steensbech. The rhetorical compass is used for the analysis and planning of communication. https://www.youtube.com/watch?v=uvv2i4pZBOQ&t=207s The minerva segmentation model developed by Henrik Dahl a Danish sociologist and lifestyle researcher. https://www.youtube.com/watch?v=p9zxNCIfONY&t=2s Our Youtube channel https://www.youtube.com/c/flixaboutcom Our homepage www.flixabout.com