Maybe AI made your team 5x faster, but PMs didn't get 5x the hours. The queue in front of Product is now longer than ever, and hiring more PMs isn't the answer.
In this video, I make the case for product proliferation. Being "senior" means having enough business and product context to make calls yourself when nobody's available to make them for you. Not replacing your PMs. Lightening their load so the whole system can move at the speed AI now allows.
If your engineers are still waiting around for fully specced tickets in 2026, you have a much bigger problem than you think.
Grab a copy of my books, Capitalizing Your Technology (https://capitalizing.tech) and The Tech Executive Operating System (http://techexecutiveoperatingsystem.com).
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0:00 Intro
2:00 Mathematical Problem
4:21 Broken Old Model
6:22 What Senior Means Now
9:29 How It Should Look
10:08 Streams of Communication
11:37 Make The Call
12:28 Understand Reversability
13:06 Mindset Shift
14:27 Challenge
