SEO stands for Search Engine Optimization, and it is the process of helping your website appear higher in search engine results, especially on Google. In simple terms, SEO is about making your website easier for search engines to understand and more useful for people who are searching for information, products, or services.
When someone types a question or a phrase into Google, the search engine looks through billions of web pages and tries to show the best results. SEO is the work you do to increase the chances that your website is one of those results. The higher your site appears, the more people will visit it. Most users click on results near the top and rarely go to the second page.