SEO Reporting

Gab Valimento discusses how to create analytics reports that prove the value of SEO in his PeepCon Lite Presentation at the Marco Polo Hotel in Metro Manila. 01:23 Agenda 02:55 Who are you Gab? 06:48 What is SEO Reporting? 12:38 SEO Org PH Survey 14:26 SEO Report vs SEO Dashboard 14:44 Choosing the right KPIs and metrics 16:13 Awareness (Choosing the right KPIs and metrics) 17:39 Interest (Choosing the right KPIs and metrics) 18:17 Decision (Choosing the right KPIs and metrics) 19:14 Action (Choosing the right KPIs and metrics) 20:55 Expert's Opinion (Choosing the right KPIs and metrics) 14:19 SEO Tools needed 25:15 Important Things to include 25:39 1. Executive Summary (Important Things to include) 28:28 2. Tasks Completed (Important Things to include) 29:25 3. Individual Page Performance (Important Things to include) 30:53 4. Keyword Performance (Important Things to include) 32:06 5. Next Action Items (Important Things to include) 32:59 Other Metrics to Add 33:04 Page Experience (Other Metrics to Add) 34:03 Coverage (Other Metrics to Add) 34:31 Growth Forecast (Other Metrics to Add) 36:22 Do's and dont's