In this video, I break down the logic behind sequential mediation analysis — where one variable influences another through a chain of mediators (X → Mediator 1 → Mediator 2 → Y). Whether you're working on a research project or just curious about how mediation works in experiments, this explanation will help you understand the step-by-step process.
Sources used in this video:
Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182.
Hayes, Andrew F. (2013), Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. New York: Guilford Press.
Kamleitner, B., Thürridl, C., & Martin, B. A. S. (2019). A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products. Journal of Marketing, 83(6), 76-92. doi:10.1177/0022242919872156.
Tarabashkina, L., Devine, A., & Quester, P. G. (2022). Encouraging product reuse and upcycling via creativity priming, imagination and inspiration. European Journal of Marketing, 56(7), 1956-1984. doi:10.1108/EJM-06-2020-044.
