Shifting from Prompt Engineering to Context Engineering

WHY DOES AI OFTEN FEEL LIKE A "HIT-OR-MISS AUTOCOMPLETE" RATHER THAN A PROFESSIONAL PARTNER? Usually, it isn’t because the model is weak—it is because the surrounding context is messy or missing. In this video, we explore CONTEXT ENGINEERING, the practice of giving AI features the right information, in the right format, at the right moment. As we move into 2026, the industry is shifting away from being "prompt engineers" and moving toward the role of "CONTEXT DESIGNERS". For those of us in UX, user research, and product design, this means treating our research insights, design systems, and product rules as the "backstage" information that drives AI behavior. WHAT WE'LL COVER:📍 INTRO - CLOSE UP: The shift from simple prompts to becoming a context engineer. 📍 THE RESEARCHER’S LENS: Why grounding AI in real interview transcripts and consistent tagging makes tools more trustworthy. 📍 DEMO PART 1 - THE BROKEN SPEC: How vague prompts lead to generic answers and inconsistent UI. 📍 DEMO PART 2 - THE ENGINEERED CONTEXT: Turning a messy requirement into testable acceptance criteria using structured data. 📍 THE RESEARCH-BACKED TEMPLATE: A deep dive into the 6-layer structure: Role, Domain, Audience, Constraints, Task, and Input. 📍 DESIGN SYSTEMS AS INFRASTRUCTURE: Why an "AI-ready" design system is the foundational source of truth for your brand. 📍 SUMMARY & BEST PRACTICES: Three takeaways for treating context as a first-class requirement in your design process. TIMESTAMPS: 0:00 — INTRO - CLOSE UP1:15 — THE RESEARCHER’S LENS 2:30 — DEMO PART 1 - THE BROKEN SPEC 4:00 — DEMO PART 2 - THE ENGINEERED CONTEXT 5:45 — THE RESEARCH-BACKED TEMPLATE 7:15 — DESIGN SYSTEMS AS INFRASTRUCTURE 8:30 — SUMMARY & BEST PRACTICES 9:15 — OUTRO RESOURCES MENTIONED:⮕ Report: Context Engineering for UX, User Research, and Product Design ⮕ The Layered Context Model for PMs and Designers ⮕ AI-Ready Design Systems: Infrastructure for Intelligence JOIN THE CONVERSATION:Are you moving from prompt engineering to context design? Let me know how you are structuring your research or design systems for AI in the comments.REMEMBER—YOU ARE NOT ALONE. We are all learning how to engineer a better context together.#UXDesign #UserResearch #ContextEngineering #ProductDesign #AI2026 #DesignSystems