SmartPLS 4 - Tutorial 4: Analyzing moderating effects on a mediation model

This video presents the PLS-SEM method of analyzing moderating effects on a mediation model using SmartPLS 4. The mediation model was created in the Tutorial 3 in this series. Please get my new book "Step-by step guides PLS-SEM data analysis using SmartPLS 4" for more details of the concept, analysis steps and method of reporting the results. Here is a link to Amazon where you can get the book: https://www.amazon.com/dp/B0B9R26B5C/ref=sr_1_1?crid=3JGIA08YY2E65&keywords=pls-sem+smartpls+amazon+chua+yan+piaw&qid=1660699848&s=digital-text&sprefix=pls-sem+smartpls+amazon+chua+yan+piaw%2Cdigital-text%2C283&sr=1-1 This is the synopsis of the book: This book focuses on step-by-step practical guides for PLS-SEM data analysis using the SmartPLS 4, including 1. Analyzing mediation models, 2. Analyzing moderation models using the two-stage approach, 3. Analyzing moderating effects using the multigroup analysis, 4. Analyzing multiple-order models, and 5. Analyzing formative models. Concepts are explained in detail with 11 step-by-step hands-on research examples to enable readers to carry out confidently each stage of the research and the PLS-SEM data analysis process: · Analyzing the effects in a mediation model · Analyzing the effects in a sequential mediation model · Analyzing the effects in a parallel mediation model · Analyzing the moderating effect of a single-moderator · Analyzing the moderating effect on a mediation model (the two-stage approach) · Analyzing the moderating effect on a mediation model (the multigroup analysis) · Analyzing the moderating effects on a multiple regression model · Analyzing the mediating effect of a reflective-reflective two-order model · Analyzing the effects of a reflective-formative two-order model in a multivariate model · Analyzing the effect of a single-order formative model · Analyzing the effect of a formative-formative two-order model The book is a useful teaching and learning tool for quantitative research courses at postgraduate levels. Exercises are provided at the end of each chapter to reinforce readers’ understanding of the chapter. You can view other videos in this series of SmartPLS 4 tutorials by clicking the following links: SmartPLS 4 Tutorial: Creating a PLS-SEM model (Part 1) https://www.youtube.com/watch?v=VOIL5e45fiA SmartPLS 4 Tutorial: Analyzing a PLS-SEM model (Part 2) https://www.youtube.com/watch?v=cZIDLRcwB9s SmartPLS 4 Tutorial: Analyzing Mediation model (Part 3) https://www.youtube.com/watch?v=yOPsCqRvkJ0 SmartPLS 4 Tutorial: Analyzing moderating effects on a mediation model (Part 4) https://www.youtube.com/watch?v=ZQD-syJsUYE The SmartPLS can be subscribed by clicking the following link: https://www.smartpls.com/ Best wishes.