Westgate Marketing developed the Social Media Magnet https://socialmediamagnet.net is provided as the curriculum in college courses to teach students how to use social media in a real world business environment. Google Analytics is used to measure the effectiveness of their social media efforts. Westgate Marketing has created socialmediamagnet.net for Professors, after login, to review their students and their weekly progress. As seen in the video, Students authenticate with their own Google credentials, and select their own Google site to measure specific metrics. Additionally, they authenticate with Mailchimp to measure email campaign metrics.
