Why do we so often repeat the same advice to farmers, only to see little or no change on-farm? In this episode, we explore why nagging, reminding, or pushing harder rarely shifts behaviour in the way we hope. For enablers of change, understanding this matters, because our impact depends not on how often we say something, but on whether it actually leads to action.
See the transcript and contribute to the discussion over at https://www.enablersofchange.com.au/blog/.
