Helping A Student Write A "Pitch In Public" LinkedIn Post

How to pitch in public on LinkedIn — and the rate of revelation rule that makes every line earn its place. Live edit inside. ~ 👻 Want to enter the lucrative world of ghostwriting? Here’s a free guide to get you started: https://yt.premiumghostwritingblueprint.com 📚 To shop my library of print, eBooks, and audiobooks, visit my bookstore: https://www.differentpublishing.press/ ~ In this clip, I edit a student's LinkedIn pitch post live and walk through the pitch in public framework — the strategy I used to pitch potential clients on social media without ever actually pitching them. Pitch in public is simple in structure: hook → problem → consequences → recommendation. The hook calls out a specific company doing something well but missing something critical. The problem names what they're missing. The consequences explain what it's costing them in time, money, or attention. The recommendation is "if I were head of marketing for a day, here's what I'd do." Every well-written pitch-in-public post follows this arc, and prospective clients see themselves in it without you ever DMing them. But there's a secondary rule that fixes 90% of weak pitch posts: the rate of revelation. I learned this from a creative writing teacher in college. It's the speed at which you reveal NEW information. Most LinkedIn posts say one thing and then spend the rest restating it in different words. The good ones say a new thing every line. I demonstrate on a student's post about a seaweed packaging company. The original opened strong: "they get 40,000 visitors but they're not capturing them." Then it said "thousands of customers slipping away every day" (same idea). Then "they lose them the moment they leave the site" (same idea again). Then a networking event metaphor (same idea, fourth time). The reader already got it in the first two sentences — the rest is filler. The rewrite uses the same word count, completely different rate of revelation. After the hook: consequences ("when you don't grab an email, you have no way of contacting them again — most customers don't buy off a landing page"). Then recommendation ("first I'd build an educational email course, second I'd plug them into a 5-day nurture sequence, third I'd run a 3-5 day formal sequence"). Same length, way more value. The bonus principle at the end is about positioning. If you're writing about something most people don't know — like "educational email course" instead of the more familiar "lead magnet" — don't see that as a negative. See it as an opportunity. Unfamiliar concepts give you the chance to educate, and education is what builds trust. If you want to learn how to pitch in public the right way, this is the playbook: hook + problem + consequences + recommendation, with every line maximizing the rate of revelation. If you’re new to my channel… hey there! My name is Nicolas Cole and I’ve been writing online since 2007. Since then, I’ve generated over a billion views on my writing, written 10+ books, and built multiple 7+ figure writing-related businesses, including two of the largest writing programs on the Internet: Ship 30 for 30 & Premium Ghostwriting Academy. I have made millions of dollars writing online, so I fundamentally reject this narrative (pun intended) “nobody makes a living as a writer.” Yes, you absolutely can make a living as a writer. In fact, you can make more than just a living. You can make tons of money as a writer… IF… you’re a digital writer, and embrace learning the new skills required to thrive in a digital world. Which is why I started this YouTube channel. Consider me your Digital Writing Mentor! On this channel I talk about: - Digital Writing - Ghostwriting - Writing With AI - Self-Publishing - Writing Services & Business Models So if you have any questions, drop me a comment on any video and I’ll answer them in a future video! Keep writing, Cole ~ 🔗 Other ghostwriting videos I think you'll enjoy: How I Built My Ghostwriting Agency To $180,000/mo: https://www.youtube.com/watch?v=xzfF0nNDmQ8 What Is Social Media Ghostwriting?: https://youtu.be/WpK36bydVK0 Free Intro To Ghostwriting Masterclass: https://www.youtube.com/watch?v=1wFHDOWr2os&t=942s ~ 00:00 The Pitch In Public Framework (Hook + Problems) 01:00 Why Every Pitch Post Needs A "Head Of Marketing" Solution 01:57 Live Edit: The 40K Visitors LinkedIn Post 02:22 The Mistake That Killed This Post (Same Idea, 4 Ways) 03:36 The "Rate Of Revelation" Rule I Learned In College 04:41 Rewriting The Post With Rapid New Information 06:42 Every Post Should Say A New Thing, Then A New Thing 07:28 Why Unfamiliar Topics Beat Commoditized Ones #pitchinpublic #linkedinwriting #premiumghostwriting