Is your product team struggling but you can't figure out why?
Most product leaders already sense something's off. Roadmap confidence is low, the team is working incredibly hard, but outcomes don't match the effort. The default reaction is to hire, reorganize, or kick off another planning cycle. And nothing changes.
The problem isn't the fix it's the diagnosis.
In this video, Tucker Pivonka (VP of Product Leadership) and Tyler Hilker (VP of Strategy) at Crema break down the difference between a strategy problem and an execution problem two issues that can look identical from the outside, but require completely different solutions. Apply the wrong one and you burn a year ending up in the exact same place.
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Innovation doesn’t happen on its own. We can help you discover, understand, and execute on your business’ greatest opportunities. Learn more 👉 https://www.crema.us/
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🚀 Crema is a design & technology consultancy that partners with global brands like Adidas, H&R Block, Miro, and Callaway. Headquartered in Kansas City.
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0:00 Intro
0:20 The Problem
1:20 Identifying A Execution Problem
3:36 Identifying A Strategy Problem
5:40 How To Tell The Difference
7:22 The Diagnostic Framework
8:51 Final Thoughts