Sturdi Wall® by Perma-Column® - Consistency Every Time

Conferences and trade shows are great settings for engaging videos. After all, you're in the room with customers, competitors, partners, and even potential investors. That industry energy is built in, along with the visual complement of your booth, branding, and products. However, it's not as easy as showing up and figuring it out as you go. For effective video storytelling at a trade show, you must plan in advance. Determine the who, what, and how of your video and keep it tight so you hit your mark and create a video with impact. This video, for an innovative supplier in post-frame construction, is an example of focused point and personal touch. The face of the brand speaks directly to builders about an identified need of their customers. Then, with products in hand, he shows and tells them how to deliver the solution—all while comfortably framed by the brand's lively components. When done well, video can break through with all of your audiences. When well planned, trade shows can be a powerful video backdrop. Want to talk further? Reach out to us when you're ready.