SWOT Analysis

View all our courses and get certified on https://academy.marketing91.com SWOT Analysis refers to the process that helps an organization identify both external and internal factors that has an impact on future performance. SWOT Analysis is a powerful tool to analyze strengths, weaknesses, opportunities, and threats that an organization has to face. SWOT includes - STRENGTHS refers to the qualities that help to achieve organizational goals. - WEAKNESSES refers to the drawbacks that stop achieving organizational goals. - OPPORTUNITIES refer to external events that help to achieve organizational goals. - THREATS refers to external events that harm organizational performance. Amazon – SWOT Analysis Revenue and Margins - On 30 September 2020, the net sales saw a rise of 37.4% and were estimated at 96.15 billion dollars. Strong Brand Name - Amazon is a global e-commerce brand with an established and strong brand name. Largest Merchandise Selection - 3 million products have been sold on the Amazon platform till 2018. It is one of the largest merchandise selection brands all over the world. Technology - The company has integrated the latest technology in its system like Go Cashier-less and Anticipatory Shipping Model. Amazon Prime Membership Base - The prime members spend 1400 dollars on average. Amazon Big data - Amazon Big data collects 2000+ real-time and historical data points on every order. Sellers Base - Amazon has a seller base of more than 2.5 million Lack of Physical Stores - Slow adoption of physical outlets Imitable business model - Competitors can build similar e-commerce websites Limited penetration in developing markets - There is minimum presence in developing markets Amazon Web Services (AWS) - The AWS revenue saw an increase of 29% in the 3rd quarter of 2020 Prime Air - Prime Air uses drones to deliver packages in 30 minutes A kick-start to the Physical Store Presence - Acquisition of Whole Foods International Expansion - In October 2020 a new Amazon marketplace was launched in Sweden Growth in Private label segments - Amazon has 100+ Private Label brands in its marketplace Competition - Amazon faces stiff competition from Alibaba, Flipkart, Jio Mart, etc. Cybercrime - Amazon was attacked by hackers and funds were stolen Government Regulations - The government has set up various policies to ensure fair practice This video is on SWOT Analysis and it has the following sub-topics. Time Stamps 0:00 What is SWOT Analysis? 00:38 STRENGTHS 00:52 WEAKNESSES 01:00 OPPORTUNITIES 01:09 THREATS 01:19 Amazon – SWOT Analysis 01:25 Revenue and Margins 01:52 Strong Brand Name 02:01 Largest Merchandise Selection 02:15 Technology 02:21 Amazon Prime Membership Base 02:45 Amazon Big data 02:51 Sellers Base 03:07 Lack of Physical Stores 03:12 Imitable business model 03:18 Limited penetration in developing markets 03:29 Amazon Web Services (AWS) 03:48 Prime Air 03:56 A kick-start to the Physical Store Presence 04:04 International Expansion 04:14 Growth in Private label segments 04:32 Competition 04:53 Cybercrime 05:09 Government Regulations