Synchronized Data Extension Filter using Flow Builder in Salesforce Marketing Cloud

Cameron Robert shows how to use Flow Builder in Salesforce CRM to create a customer field that can be used as a Synchronized Data Extension filter for Marketing Cloud Connect. The ability to use Formula Fields to filter Synchronized Data Extensions in Marketing Cloud was removed in the Winter 2023 release (October 2022). This video introduces concepts that can be used to create a new filter field. Note that the concepts covered in this video may not suit all implementations. Consult with your Salesforce Architect before making Flows or custom fields on Salesforce objects. 0:00 - Introduction 0:13 - Filtering with Formula Fields Is No Longer Supported 0:45 - Create a custom field for filtering Synchronized Data Extensions 2:45 - Create a Flow to automate the record sync field 5:54 - Testing the basic Flow 6:42 - Upgrade the Flow to set opt in and out 9:39 - Testing the updated Flow 10:22 - Add the new field as a Filter for Synchronized Data Extensions 12:13 - Summary Useful Videos: ▶️ Marketing Cloud Connect Setup: https://youtu.be/nSLUmXhc12c Salesforce Release Notes: • Filtering with Formula Fields Is No Longer Supported: https://help.salesforce.com/s/articleView?id=sf.mc_rn_2023_winter_co_filtering_with_formula_fields.htm&type=5 Contact: https://www.linkedin.com/in/camrobert/ https://www.cameronrobert.com.au/ https://twitter.com/AusCamRobert Music: https://www.bensound.com