Talkwalker AI Classifiers Tutorial | Supervised Classifiers: Fix Your Brand Data & Sentiment

Struggling with inaccurate sentiment analysis or messy brand data? Learn how to use AI classifiers in Talkwalker to clean, segment, and improve your insights. This tutorial shows how supervised AI models fix misclassified sentiment, remove irrelevant mentions, and give you accurate brand intelligence. In this video, you’ll learn how to: ✔ Improve sentiment analysis accuracy with AI ✔ Remove noise from social listening data ✔ Build custom sentiment models tailored to your brand ✔ Segment conversations for deeper insights ✔ Train and optimize AI classifiers in Talkwalker What are AI classifiers? AI classifiers use machine learning to automatically categorize brand conversations based on context—not just keywords. This helps teams detect trends faster, improve reporting accuracy, and make better decisions. Perfect for: - Brand & marketing teams - Social listening analysts - Customer insights professionals - Anyone using Talkwalker or similar tools ⏱️ Chapters 00:00 What are AI Classifiers and the benefits 00:18 Types of AI classifiers in Talkwalker 00:35 Supervised Classifiers: Common data challenges solved 00:36 Cleaning irrelevant mentions with topic clean-up 00:46 Custom sentiment explained 00:56 Data segmentation use cases 01:09 Real example: sentiment mismatch 01:24 Creating a custom classifier 01:33 Setting guardrails 01:44 Training with real data 02:10 Best training practices 02:24 Apply training to past data 02:30 Validating results 02:56 Optimization loop Need help? Tweet us @hootsuite_help SUBSCRIBE to the Hootsuite YouTube channel: https://www.youtube.com/hootsuite Find the Hootsuite Plan that’s right for you: https://hootsuite.com/plans Follow @Hootsuite: Hootsuite Blog: https://blog.hootsuite.com/ Hootsuite Twitter: https://twitter.com/hootsuite Hootsuite Facebook: https://www.facebook.com/hootsuite Hootsuite Instagram: https://www.instagram.com/hootsuite/ Hootsuite is the world's leading social media management platform with over 15 million users including 800+ of the world's Fortune 1000 companies.