Technical Sales Engineer - Is Technical Knowledge More Important?

As a technical sales engineer, you are typically selling complex solutions that require some background of technical knowledge or information. When you're preparing to talk with a potential client, should you focus on the technical information or the sales process? #salesengineer #technicalsales #technicalsalestraining __________ Check out our full Technical Sales University with over 10 hours of video lessons here: https://training.technicalsalesu.com/enroll __________ In this video, I walk through my 80/20 rule that all technical sales engineers should follow. Too often, technical sales engineers are only focusing on going over the technical data and how it can solve their problems while they should be focusing on finding an actual solution for the potential customer. By transitioning the conversation around asking questions about the top problems someone is facing and then creating a solution that solves that specific problem, it's more of a "sales" conversation process. You don't need to dive deep into the technical data right away, but wait for the right moment and the right people to make them feel comfortable with the solution you're presenting. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan Awesome Playlists : Content Marketing & Social Media : https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFT Sales : https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvN MFG Tribe TV : https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram : https://www.instagram.com/kylejmilan Facebook : https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Technical Sales University: https://training.technicalsalesu.com/enroll Tech Sales U on LinkedIn: https://www.linkedin.com/company/techsalesu/ Tags: industrial sales sales engineer technical sales manufacturing sales engineer sales engineering technical sales and marketing technical sales engineer Industrial sales training sales training technical sales university TSU Tech Sales U technical sales support technical sales training how to be a sales engineer sales engineering training learn sales engineering