15:00 Technology Transfer
• Overview and setup of TTO’s (Technology Transfer Office)
• Roles, processes, methodologies, tools for TT and innovation management
15:20 Good practices and examples:
• Different exploitation paths and Licensing options
15:40 IP Strategy for start-ups:
• What are Intellectual Property Rights (IPR: trademarks, patents)
• How to deal with IP/IPR issues? Why should IP be an integral part of a business strategy
• How can IPR be enforced and the basic mechanisms of making money with IP assets: Licensing and commercialization examples
16:00 Q&A
