Testing | Becoming a Data Maker - Elea Feit

In this FEC session, we will discuss how the ideal design of a marketing experiment depends on the goal of the marketer doing the experiment. A/B testing and other randomized marketing experiments allow you to collect exactly the data you need to answer a marketing question, making them a vital part of the marketers toolkit. Experiments can be used to select copy for a website, assess the ROI of a catalog campaign, and compare pricing strategies. Not already a member? Join now to receive details of all out upcoming webinars and content. Join here: https://bit.ly/40EqdGH Follow us on social media: LinkedIn: linkedin.com/company/further-ai Facebook: facebook.com/further.ai.fb Instagram: @further_ai Twitter: @furtherai_ Enabling the world’s leading companies to transform through AI-powered platforms, solutions, and people. #Webinar #Data #Cloud #AI