The Beer Game is one of the most powerful tools ever created to understand how supply chains really work.
Originally developed at MIT by Jay Forrester, this simple simulation reveals a shocking truth—small changes in customer demand can create massive disruptions across the entire supply chain. This phenomenon is known as the Bullwhip Effect.
In this video, we break down:
What the Beer Game is
How it works step-by-step
The roles in a supply chain (Retailer, Wholesaler, Distributor, Factory)
The Bullwhip Effect explained simply
Why supply chains fail
How modern companies reduce these disruptions
Whether you're a student, supply chain professional, or just curious about how global systems work, this is a must-watch.
🚀 Key takeaway: Better information flow and smarter decisions can prevent chaos in supply chains.
