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The Cable Apple Shouldn't Have Killed

2.9K views
Apr 13, 2026
22:39

Apple famously killed the headphone jack, citing "courage" and forcing the world to buy wireless AirPods. But a few years later, Apple Music launched "High-Res Lossless" audio—a massive leap in audio quality. The hilarious, frustrating paradox? Bluetooth bandwidth cannot physically transmit Lossless audio. This Portless deep dive explores the one time Apple’s push for a "wireless, portless future" actually backfired on their own software services. We break down the physical limitations of Bluetooth technology, the extreme embarrassment of the $550 AirPods Max being technically unable to play Apple's own premium audio tier, and the massive resurgence of the third-party audiophile DAC (Digital-to-Analog Converter) market. When Apple tried to kill the cable, they accidentally proved why audiophiles still need them. Do you actually care about Lossless audio, or is the convenience of wireless AirPods more important to you? Let me know down below!

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The Cable Apple Shouldn't Have Killed | NatokHD