The Census Data Activation Platform Makes It Easy To Put Data To Work

The Census data activation, or reverse ETL, platform was developed to make it easy for both data and marketing teams to pull data out of Snowflake and move it into more than 160 end-user tools, such as Salesforce, HubSpot, and Facebook, so that the data can quickly be used to segment audiences, create 360° customer profiles, drive marketing campaigns, and more. In this “Powered by Snowflake” interview with Daniel Myers, Census Co-founder and Chief Product Officer Sean Lynch explains how it works and offers a demo of the platform in action. 00:00–Welcome and Introductions 00:30–What is a Data Activation Platform? 01:07–The Census Origin Story 02:55–How Much Data is Census Processing on a Regular Basis? 03:27–A Look at the Census Architecture 04:54–The Difference Between a Connected App and a Managed App 06:53–The Live Demo of the Platform Begins 11:18–Why Did Census Choose to Build On Top of Snowflake? 13:34–What’s In Development for Census? 15:05–How to Get More Information Learn more about Census: →Website: https://www.getcensus.com →LinkedIn: https://www.linkedin.com/company/getcensus →Twitter: https://twitter.com/census Connect with Sean Lynch from Census: →LinkedIn: https://www.linkedin.com/in/seanplynch ❄Join our YouTube community❄ https://bit.ly/3lzfeeB Learn more about Snowflake: ➡️ Website: https://www.snowflake.com ➡️ Careers: http://careers.snowflake.com ➡️ Podcast page: https://bit.ly/3sFXst6 ➡️ Twitter: https://twitter.com/SnowflakeDB ➡️ Instagram: https://www.instagram.com/_snowflake_inc ➡️ Facebook: https://www.facebook.com/snowflakedb ➡️ LinkedIn: https://bit.ly/2QUexl4 ➡️ Sign up for our weekly live demo program and have your questions answered by a Snowflake expert at https://bit.ly/2TdVCmJ Listen on: 🔈 Apple Podcasts: https://apple.co/3cCdrCU 🔈 Spotify: https://spoti.fi/39vCNjH 🔈 Simplecast: https://bit.ly/3rFCrgA #Snowflake #DataCloud