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The Homepage Conversion Formula

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Apr 29, 2026
1:01:40

How to Design Homepages that Convert Both New and Returning Visitors ​ What if you could design a homepage that's guaranteed to convert BOTH new visitors AND loyal returning customers? ​As customer acquisition costs continue to increase, smart 8-figure brands are becoming more reliant on their existing customer base to increase revenue. ​But here's the problem: your brand's homepage is still designed to focus on first-time visitors while ignoring your most valuable customers. ​That’s why we're going to show you exactly how to design a homepage that's guaranteed to convert every type of visitor at your revenue level. ​Join us Thursday, June 26 at 11am PT (2pm ET) for a FREE training, where we will outline step by step the process we use with 8 and 9-figure brands to optimize pricing. ​This one’s exclusive to you, our Commerce Lab reader. ​Get ready to learn: ​- The psychology behind what new vs. returning visitors want to see (and how it changes at 8-figure scale) ​- The exact dual-conversion layout we use for brands doing $10M-$100M annually ​- How to create personalized homepage experiences that scale with your traffic volume ​- An action-packed teardown of 8-figure brand homepages that convert both audiences ​- Then, ask all your questions LIVE with Blue Stout experts. ​Can’t make it? No worries. We'll share the recording with all who sign up. ​​---------- ​ABOUT US: ​Blue Stout is the #1 Conversion and Revenue Optimization agency for 8 and 9-figure brands on Shopify Plus. ​We run 100s of A/B conversion, upsell and pricing tests every month. ​And in this training, we will share our exact formula for designing and launching high converting homepages.

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The Homepage Conversion Formula | NatokHD