The Mill - Publicis Lion

A century in motion. For Publicis Groupe, our 3D and VFX teams built a visual story of resilience, evolution and reinvention. At the center stands the Lion, the main character of the campaign. The Mill, experts in CG animals, shaped every stage of the process, from modeling, rigging and skeletal structure to musculature, posture and fur, using traditional VFX techniques to give the lion presence, attitude and credibility on screen, before collaborating seamlessly with Prodigious on the wider campaign delivery. MOVIE Agency: Publicis Production Company: Prodigious Executive Producer: Yann Dubois Post-Producer: Cédric Herbet Director: Matthieu Mantovani Director of Photography: Nicolas Loir Creative Director: Nicolas Vogel VFX VFX Studio: The Mill Executive Producer: Fabrice Damolini VFX Producer: Marie-Cécile Juglair VFX Coordinator: Mathilde Cohen-Selmon, Milan Vicet VFX Supervisor: Guillaume Ho CG Supervisor: Morgan Sagel Shoot Supervisor: Guillaume Ho, Mathias Barday Environment: Victoria Leger Hair: Flora Andrivon Rigging: Marine Sisnaki 3D Animation: Pamella Nabais, Alexandre Sauthier, Jeremy Soudjoukdjian, Geoffroy Barbet-Massin FX Artist: Benjamin Lenfant Lighting: Aurélia Deleplanque, Mathias Barday, André Monteiro Compositing: Selim Yang Molas, Ewan Rosenstrauch VFX BREAKDOWN Director: Guillaume Ho VFX VFX Studio: The Mill Executive producer: Fabrice Damolini VFX Producer: Marie-Cécile Juglair VFX Supervisor: Guillaume Ho Post-producer: Ilyes Receveur Animation: Pamela Nabais Modeling: Philippe Zozor FX / FX Artist: André Monteiro Look Dev: André Monteiro Lighting / Compositing: Mathias Barday, André Monteiro, Guillaume Ho Sound Production: TransPerfect Media Sound Director: Nicolas Valdez Music: TremoxBeatz