The MOST IMPORTANT Thing You Need Before Vibe Coding

Building a product without a PRD is like sailing without a map. In this deep-dive workshop, enterprise tech veteran Kenneth Gonzalez (@kengon–40 years experience, former Gartner analyst) joins me to create a real Product Requirements Document for the AI Captains Skool. You don't need another AI tutorial. You need a room full of people who are actually building! Join the AI Captains Academy: https://skool.com/aicaptains Ready to go deeper? Free 5-day email courses: → AI Foundations Sprint: https://foundations.aicaptains.ai → Command Line Bootcamp: https://bootcamp.aicaptains.ai CONNECT WITH US ON LINKEDIN: Kenneth Gonzalez: https://www.linkedin.com/in/kengon/ Jordan Urbs: https://www.linkedin.com/in/jordanurbs/ What You'll Learn: • How PRDs synthesize your marketing and business requirements into actionable plans • Why solopreneurs need PRDs even more than enterprise teams • The exact framework for prioritizing features using the MoSCoW method • How to identify and mitigate critical business risks before they happen • Real-time PRD creation using Claude AI with actual business context • The hidden relationship between user personas and product tiers • How to avoid solopreneur burnout through strategic product planning Key Insights: ✓ PRDs aren't just for developers! They're your strategic business blueprint ✓ See how requirements documents (MRD, BRD, PRD) work together as a system ✓ Learn to balance "what the market wants" vs "what you can actually build" ✓ Discover how to use AI agents to create enterprise-level documentation Perfect for: Solopreneurs, course creators, SaaS founders, coaches, and anyone building digital products who wants to move from "random and capricious" to strategic and intentional. Ready to keep your work PRIVATE but still quality? Use open-source models with VENICE AI (https://venice.ai/chat?ref=PA5RHk) for private conversations, characters, image generation, image editing, and API. 🔧 TOOLS USED IN THIS VIDEO: Visual Studio Code (https://code.visualstudio.com) Claude Code (https://claude.ai) ⏱️ TIMESTAMPS: - 00:00 The Hidden Tension: Marketing vs. Development - 02:15 Why Your PRD Is Your Product's North Star - 05:30 Real Talk: Solopreneur PRDs vs Enterprise Playbooks - 09:15 The Critical Documents That Feed Your PRD - 11:45 Live PRD Creation: AI Captain School Case Study - 16:30 The Four Perspectives That Prevent Product Failure - 19:45 Analyzing AI-Generated Product Requirements - 24:35 User Stories: Speaking Your Customer's Language - 28:45 Tech Stack Decisions: Build vs. Buy Framework - 32:35 The Risk Assessment That Could Save Your Business - 36:20 Platform Dependency: The Risk Nobody Talks About - 40:15 Product Tiers: Matching Personas to Pricing - 45:50 Wrap-Up: Your Product, Your Offer, Your Future Follow my build-in-public journey: https://blog.jordanurbs.com Say hi on X: https://x.com/jordanurbs Sometimes I write on Substack: https://jordanurbs.substack.com/ for the algorithm: prd how to write a prd how to make a prd product requirement document how to create product requirement document how to write your first product requirement document writing a product requirement document product requirement document case study product document requirement how to write a product requirements document how to write prd how to write prd document step by step prd for vibe coding how to write prd for vibe coding prd generation for vibe coding how to write a prd document how to write a great prd prd with ai create a PRD with ai prd development with ai