As you can guess by the similar terms, there is a big overlap between a consumer’s perceptual process and perceptual maps.
Perception is the process by which individuals interpret and understand sensory information from their environment.
While perceptual maps are a tool used in marketing to visually represent consumers’ perceptions of a particular brand, product, or service in relation to its competitors.
Find out more at https://www.perceptualmaps.com/the-perceptual-process/
