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This Campaign never stopped running?

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Mar 18, 2026
9:18

We're back with another Sticky Sales Stories, where Stephen Semple and Matthew Burns discuss the long-running Raid House & Garden bug killer advertisement campaign. This episode explores the marketing strategies behind this vintage campaign, highlighting its success in pest control since the 1950s. Join us as we examine how this effective insect killer was marketed for decades. For more information: www.MatthewBurns.com STEPHEN SEMPLE - Business Growth Guys Wizard of Ads Partner MATTHEW BURNS - Modern Wizard Marketing Wizard of Ads Partner DYLAN BERNIER - DB & CO. Photo / Video Services Wizard of Ads Partner

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This Campaign never stopped running? | NatokHD