Navigine tracking solution allowed skaters to draw pictures by having their movements tracked on an ice rink in Moscow. They could then share those pictures with friends via social media.
The campaign, which took place in Sokolniki Park (in central Moscow), used Quuppa real-time location system (RTLS) hardware, as well as software from New York-based navigation technology company Navigine and software-development firm Mobecan. The deployment, created for Great Advertising Group, was intended to be a fun marketing event for Ochakovo beer that would increase brand recognition by sharing content via social-media networks and YouTube. Read more at RFID journal http://www.rfidjournal.com/articles/view?14032
