Unboxing Empathy Wines

Empathy Wines is shipping high-quality wines for accessible prices on subscription. The direct-to-consumer brand is co-founded by entrepreneur, Gary Vaynerchuk. On this episode, Jesse is popping open their box of wines. See how they designed a beautiful box—from cork to collateral— sturdy enough to ship rosé for a shareable unboxing experience. Here are just some of the things we love about their packaging: - Emotive branding - Kraft mailer style box with a fall out front panel and an added finger hole - The height of the box fits a thermal label perfectly - Hues of rose and peach printed on the white Kraft interior - Kiss cut sticker sheets and collateral flat cards are tucked in a branded envelope - Flat cards share information on the farmers and Empathy origin story — key for folding customers in a brand - Surprise Empathy heart logo printed on the bottom - The box is 275 pound B-Flute which is stronger than the standard 200 pound paper. In a Mullen test, it's more puncture resistant, and you're going to get more strength to hold the wine bottles. - The corrugated tray is also stronger than your standard grade box strength to support and separate the wine bottles. - Motivational quotes on the corks. So fun! 📷 FOLLOW US on Instagram for daily packaging inspiration: https://www.instagram.com/lumi/ 📣 SEND YOUR Qs: Have a question about #ShippingThings? TWEET us @Lumi and we may cover it answer it on a future episode. https://twitter.com/intent/tweet?text... 📦 Go to Lumi.com to find the best fit for custom packaging: http://www.lumi.com