Understanding IP Valuation Essentials

As technology evolves and continues to be a significant economic driver, IP is increasingly comprising a larger share of an organization’s value, and as such, understanding the essentials of IP valuation and why an organization would undertake a valuation exercise is key. With investors becoming more sophisticated in looking at IP assets and investing on the basis of those intangible assets, beyond a need for innovative companies to have an IP strategy and the ability to execute on that strategy, is a deeper understanding of IP, and in particular patents, how they fit into a competitive landscape and why it can sometimes be tricky to put a dollar figure on IP assets. Join us for a 60 minute talk with a leading Canadian practitioner where through case studies and examples from recent transactions we will look at: • Designing IP protection aligned with long term organizational goals • Scenarios where valuation is important and different valuation models • Tools to help frame the valuation exercise • How to best position your organization towards a valuation event Presenters: Louis-Pierre Gravelle, Partner, Bereskin & Parr LLP and President, IPIC (Intellectual Property Institute of Canada)