Understanding SAP Customer Data Platform

Erik Johnson and Drew Messinger-Michaels discuss the use cases, benefits, and how to avoid pitfalls of SAP CDP (Customer Data Platform). They provide insight on when you should use SAP CDP vs. built-in customer data features of a marketing platform such as SAP Emarsys. What's discussed? 00:51 - What is SAP CDP? 03:03 - Customer Golden Record 05:15 - When do you need a CDP? (Emarsys vs. SAP CDP) 07:08 - Avoiding CDP Pitfalls (Data Integrations)