User Acquisition and Monetization Principals

The Joint Account Management Program (JAM) combines user acquisition strategies with the core monetization principals of Audience Network. In this video, we look at the JAM success story from mobile game developer Clipwire Games. After they partnered with both Audience Network and User Acquisition (the ad side) to grow their business, Clipwire Games reported a 300% increase in ad revenue and a 7% increase in LTV. Watch this video to learn which solutions and optimizations positively affected their overall monetization and app performance. Read more about Clipwire Games' story: https://www.facebook.com/audiencenetwork/success-stories/clipwire-games Learn more about Facebook Audience Network: https://www.facebook.com/audiencenetwork/solutions/overview