User Research - Is It ACTUALLY Important?

Is User Research actually important? Is user research valuable when working on a brand new product? In this video, taken from an excerpt of the Product Breakfast Club podcast, Jake Knapp, and Jonathan Courtney reply to user research related questions from our Design Sprint Masterclass community, and go into a much deeper discussion about the pros and cons of user research! Given the different angle Jake and Jonathan bring, we want to hear YOUR thoughts on this! Do you agree with our take on user research? What do you think of the arguments made, and how would you counter them if you disagree? Check out the full episode here: https://productbreakfastclub.simplecast.com/episodes/36-is-user-research-important Check out the Product Breakfast Club podcast, released EVERY Monday on all podcasting services! https://www.productbreakfastclub.com/ Thanks for watching! Thumbnail background image: Photo by Agence Olloweb on Unsplash #UserResearch #UXResearch #ProductBreakfastClub FREE DESIGN SPRINT TRAINING + Q&A: watch it now here: https://ajsmart.com/freetraining Check out The Product Breakfast Club here: https://www.productbreakfastclub.com/ Follow us on Instagram: https://www.instagram.com/ajsmartdesign/ Check out our other social channels and news letter here: https://linktr.ee/ajsmartdesign FREE DESIGN SPRINT TRAINING + Q&A: watch it now here: https://ajsmart.com/freetraining Follow us on Instagram: https://www.instagram.com/ajsmartdesign/ We are AJ&Smart, a design agency based in Berlin. We are crazy about Design Sprints and innovation and we teach everything we know right here on Youtube. If you want to learn more about how to run the best Design Sprint EVER, subscribe and we'll help you every step of the way. Don't forget to subscribe to our channel to make all our dreams come true!! User Research - Is It Important? https://youtu.be/BEaqxAcXS_Y