There are many ways you can take your attribution methodology to the next level with Adobe Analytics. In this video, we highlight how you can derive deeper insights from the Marketing Channels report using cross-tab analysis in Workspace. UPDATE: There have been several improvements made to Workspace since this video was published.
First, be sure to check out the new Attribution IQ features that will help take your marketing attribution analysis even further.
https://www.youtube.com/playlist?list=PL2tCx83mn7GuDzYEZ8jQlaScruZr3tBTR
Second, if you are following the steps in this video, be aware that:
- You can use Freeform Table Builder to setup your table: https://www.youtube.com/watch?v=GUMWiJAmMGI
- 3:20 - Cross-tab dimensions are now dynamic when dropped, meaning their values can change over time. For this analysis, it's best to bring over static columns instead. Learn more: https://www.youtube.com/watch?v=VWxgtOsqFbo
- 4:30 - Column settings can be updated in bulk now, instead of 1-by-1. Learn more: https://www.youtube.com/watch?v=1c2F4nqjOdM
For more information on this topic, go to:
https://marketing.adobe.com/resources/help/en_US/analytics/analysis-workspace/attribution.html
https://marketing.adobe.com/resources/help/en_US/mchannel/index.html
