Using Einstein AI within Account Engagement

It’s time to put Einstein to the test to feel the benefits of using data-driven insights to power your sales and marketing efforts. This session will help you understand how artificial intelligence (AI) tools can show you which prospects are most engaged and the campaigns that were most successful. You’ll walk away with a better understanding of: - How the different Einstein features work within Marketing Cloud Account - Engagement (Pardot) - The value of using these features - Best practices from Salesforce customers Speaker: Jeffrey Stollenwerk