Will Poole, our Head of UX, delivered a company-wide talk titled "Wrangling Complexity with ORCA — An Object-Oriented UX Process".
ORCA represents Objects, Relationships, Calls-to-Action, and Attributes.
We recorded this internally and have decided to share it. This is a great deep dive into ORCA, what it is, how it can be used, and how we've applied it to our own projects, including Premier League.
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