Value-First Data with Chris, Casey, & Klemen - The Value Creation Protocol

Here's a question most teams skip: What does value creation actually mean for your organization? Not "how do we measure success" — that's downstream. What does the creation of value itself look like, defined as something measurable, accountable, and AI-native? For most teams, the honest answer is: we don't know — but we measure leads and MQLs and conversion rates because that's what the platform tracks. Those metrics measure an industrial-age sales motion. They don't measure value creation. They measure activity inside a funnel that doesn't exist in an AI-native organization. Which means before you can have Value-First Data, you need a definition of value creation that doesn't inherit the assumptions of the old model. Casey Hawkins, Klemen Hrovat, and I get into it on the next Value-First Data. What does value creation mean for your org? Curious where people land on this — drop a thought below. 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/5855635396231168