WE CHANGED EVERYTHING - The Process Ep. 3

Welcome to THE PROCESS. After meeting with major retailers, it became clear that the product was strong, but the shelf communication needed to be sharper. The can redesign was not about making something look different. It was about making IV-X easier to understand, easier to buy, and better prepared for where we are trying to take the brand. This episode covers the redesign, why the changes were necessary, my first race prep after injury, athlete shoots, and the groundwork happening behind the scenes to keep building IV-X the right way. — Follow the build: Instagram: ‪@drinkivx‬ Learn more about IV-X: https://goivx.com IRON VAULT: https://ironvault.company