Webinar - Implementing Text / Reading Experiments in Experiment Builder

Eye-tracking is one of the best tools we have as researchers for studying the processes involved in reading comprehension. Experiment Builder is particularly well-suited for reading experiments, given: 1) Its ability to automatically create interest areas around regions of the text 2) Its ability to do this segmentation in a configurable manner so as to allow Interest Area segmentation at the character, phoneme/morpheme, word, phrase, or sentence level 3) Its flexible text presentation abilities -- it allows the use of any font that is installed on the computer and can present text (and segment the interest areas for the text) in flexible orientations (e.g., left-right for English, Chinese languages, right-left for Hebrew, Arabic languages) 4) Its ability to use HTML tags to selectively format different parts of the text. This webinar covers: 00:00 - Intro and Experiment Builder Overview 05:34 - How to Present Text (Text Resource / Multiple Text Resource) 13:08 - How to Use Word Segmentation (Use Runtime Word Segmentation InterestArea) 26:17 - How to Format Text Using HTML Tags 31:04 - Best Practices for Text/Reading Studies 36:20 - Walkthrough of the TextQuestion.ebz Example 50:16 - Test Run of the TextQuestion.ebz 53:25 - Import Data from Test Run into Data Viewer Having basic knowledge of Experiment Builder functionality will help in understanding the concepts discussed in this webinar, but it is not required. For an introduction to the basic functionality of Experiment Builder please see our Experiment Builder Video Tutorial playlist at the following link: https://www.youtube.com/playlist?list=PLOdF-B36TwspI-XgKuRC2xFfa768Lsngv You can get a copy of the video, the PowerPoint, and the Experiment Builder examples at the following link: https://drive.google.com/drive/folders/1YSNS6ruHzgcsBPhGPfDKY8Ahe0X3ln4_