Wett Performance Rituals

For once, it's not line marking, but a new venture that you too can be a part of.. You can join me on Kickstarter here: https://www.kickstarter.com/projects/wett/natural-deodorant-built-for-heavy-sweating?ref=project_build The Problem: Most natural deodorants are built for people who don’t actually sweat. They’re designed for: People who sit in offices, barely moving. People who do everything they can to avoid sweating. People who’ve never ended a workout with their T-shirt glued to their body like they’ve just lost a water fight. Wett is not for those people. The Solution | Built for workouts: Wett is the first natural deodorant built for heavy sweating and an active lifestyle. For the runners pounding pavement in the dark before work. For the lifters whose gym shirts could stand up on their own afterwards. For the rowers, fighters, climbers, cyclists, hikers — anyone who actually uses their body. For the people whose sweat doesn’t politely mist… it pours. For the ones who finish sessions looking like someone opened the emergency exit on a submarine. (That last one is me. If it’s also you — welcome. We made this for you.) Why Wett? Because Wett is the only natural deodorant that actually works in sweaty situations. Building Wett started with frustration. We got tired of deodorants that worked until life got real. We tried the “natural” ones — great mission, terrible performance. We tried the “eco” ones — beautiful packaging, failed the moment the session warmed up. We tried supermarket ones — strong for an hour, hopeless after a workout. We tried the aluminium ones — blocked sweat but irritated skin, stained clothing, and still gave up under pressure. People who push themselves deserve something better. So we decided to build it. Why a Balm? Because balms outperforms sticks and roll-ons. Every time. Balms give you: • better glide, • better absorption, • better skin feel, • better scent release, and • And a performance window under heat that sticks simply can’t match No flaking. No scratchiness. No “chicken-dance flapping” before your T-shirt goes on. Just smooth, moisturising, reliable performance. What it smells like: Cold Orange is our first performance fragrance: A fresh citrus base engineered to stay crisp under heat, with a cooling note that still smells clean when your shirt is soaked. We engineered Wett to be the deodorant we wish existed. A deodorant for heavy sweaters. For athletes.For gym-goers. For runners. For fighters. For people who train hard, live busy, and need freshness that actually lasts. We didn’t chase trends. We didn’t chase scents that sound pretty. We chased results. There's: No baking soda. No fillers. None of the cheap stuff that fails under heat. Just the ingredients that deliver when your body temperature climbs and your heart rate spikes. The Scent: Cold Orange — engineered for clarity, sharpness, and staying-power during real sweat. Not perfumey. Not sweet. Not spa-like. Just clean, bright, energising freshness that actually holds under pressure. Why We’re On Kickstarter: Creating a performance deodorant at this level isn’t simple. It requires: • A professional cosmetic lab • Full cosmetic formulation from scratch • Advanced stability & microbiology testing • Premium packaging development • Collaboration with a fragrance house • Industrial manufacturing • CPSR safety assessments • Regulatory compliance • Upfront ingredient MOQs • A real, scalable production run This isn’t a “mix it in your kitchen with a whisk” brand. This is the kind of development big companies do with huge budgets. And we want to do it the right way — not the cheapest way. Not with shortcuts. Not with white-label pretend products. Kickstarter gives us the chance to do this properly — with a community who actually understands why this matters. A chance to build something real. Something new. Something designed for people who sweat. Something that actually works. Who We Are: We’re not celebrities. We’re not chemists pretending to be lifestyle gurus. We’re not influencers chasing “clean beauty” trends. We're real people who sweat. We train. We lift. We run. We juggle life, kids, work, and late-night workouts. We know exactly what it feels like when a deodorant just… quits on you. We’re building Wett because it’s a problem we deal with every single day. We’ve spent months learning, refining, rebuilding, and working with professionals to create a performance deodorant from the ground up — not because that’s the easy route, but because it’s the right one. Wett is for the people who show up. Who give effort. Who push themselves. Who sweat like their bodies were designed to sweat. That’s who we are. And that’s who we’re building this for.