What does a Positioning Expert do?

“I help companies find high value business, attract talent and find purpose in their work.” —— Learn more about Troy: [https://troyassoignon.com/] —— What's an Inspired Idiot? Someone who's committed to creating their "unrealistic" life, and wants real talk from people actually doing it. Every successful person is just an inspired idiot who didn't quit. If that's you, WELCOME HOME! Get in on our weekly newsletter to find your community of messy, motivated people like you. [https://inspiredidiot.substack.com/](https://inspiredidiot.substack.com/) —— Know a local business owner who needs more customers? That's my day job! Reply to the newsletter and tell me about them! Timestamps: 2:06 – Positioning Is the Foundation of Every Business 3:23 – Pretty Branding Doesn’t Drive Action 4:18 – Fixing Broken Marketing Reveals the Real Problem 5:17 – Marketing Pushes… Positioning Pulls 6:16 – Make Fewer Moves… Get Bigger Wins 7:09 – Find the Market That Actually Wants You 9:50 – Most Businesses Hide What Makes Them Unique 11:21 – When Something Stops Working… It’s a Positioning Problem 12:48 – When Customer Acquisition Gets Expensive, Positioning Is Off 14:29 – You’re Overcomplicating the Message 18:33 – Positioning Problems Are Usually Confidence Problems 24:00 – $98K in One Month from Better Positioning 27:34 – Storytelling Is What Actually Separates You 44:07 – The Market Gives Signals… Most People Ignore Them 48:49 – The Hardest Part Is Positioning Yourself