What is Association Rule Mining? | AI ML tutorials by a Data Scientist | Thinking Neuron

https://thinkingneuron.com/data-science-interview-questions-for-it-industry-part-4-unsupervised-ml/#association Association Rule Mining is a concept which tries to find patterns(rules) in the purchasing behavior of shoppers. For example, if a shopper purchases a mobile phone, he is likely to purchase a mobile phone cover, so recommend them some! This will increase the chances of selling the mobile phone cover. Since it is most required at the time of phone purchase. One can take many critical decisions based on these rules. Like storing products nearby in shelves of a store to increase the chances of them getting purchased together. Recommending some products to online shoppers based on historical transactions, etc.