what is behavioral design?

this is a little explainer on behavioral design which is a ~sub-category~ of design ✨ as a strategic design consultant, we can use behavioral design as a method to make sure that what we're designing is relevant to people and even more likely to be adopted by them 💘 i also touch on two examples of behaviorial design principles (confirmation bias and the ikea effect) to help put it all into perspective ☺️ #strategicdesign #designstrategy #behaviordesign #behavioraldesign ~ The views expressed in this video are mine alone and do not necessarily reflect the views of my employer ~ 🩵 Subscribe for more: https://www.youtube.com/@georgiadoust 🎧 Music: https://share.epidemicsound.com/ei3lu7 00:00 - intro 01:16 - behavioural design 02:33 - why use behavioural design? 03:08 - behavioural design on projects 05:44 - confirmation bias 08:26 - ikea effect