What is Gamification?

In this video, John Broadbent talks about gamification as it relates to internet marketing and to organizations. Gamification is a Motivation Technique Gamification helps organizations motivate people to do whatever it is that the organization wants them to do. When it comes to websites, gamification refers to tactics that move people toward a conversion goal or objective. In organizations, gamification helps people perform tasks that lead to an overall objective. Gamification is Very Effective for GenY While gamification tactics work well for GenX and and Baby Boomers, GenY is the primary target. These tactics motivate GenY through achievements, competition and fun. Gamification is Achievement Motivation Gamification makes good use of achievements such as progress, badges, and high scores to get people to accomplish desired tasks. Ecommerce websites were among the first to use progress gamification (although subtly) to help people complete all steps in a shopping cart. Gamification is Competition Motivation Competitions are seen throughout gamification. The make use of opponents and rankings to get people involved. Gamification is Fun Motivation Gamification means making the game simple enough to play, but challenging enough to continue playing. Websites that use gamification are easy to use, but offer enough challenges that people keep coming back. For more information of putting gamification tactics to work for your website or organization, contact a Netmark.com gamification specialist: http://www.netmark.com/contact-us For more information on Gamification strategies and tactics, visit The Creative Strategist: http://www.creativestrategist.org/marketing-buzzwords/gamification/