What is Salesforce Interaction Studio?

In this video we review what Salesforce Interaction Studio is and its main benefits and functionalities in a customer experience project. Salesforce acquired Evergage in 2020 and renamed it Interaction Studio. It is an optional functionality inside Salesforce Marketing Cloud. Interaction Studio is a web personalization tool that also serves to obtain a single view of the customer and to activate in real time different communication channels. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🌐 Find us on: ► Website: https://www.showerthinking.com ► Email - [email protected] ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📕Video Chapters For Quick Reference: 00:00 intro 00:31 Salesforce Acquires Evergage 00:42 Introduction to Interaction Studio 03:10 Input and Output Data 04:02 Incorporate Interaction Studio 04:35 Unified User Profile 05:13 Segmentation and Targeting 06:20 Journey Builder Triggers 06:45 Interaction Studio Recipes 07:26 Example architecture in Salesforce Marketing Cloud